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Author: Rami Baron

De Beers approach to synthetics, and what it could mean

September 5, 2018 Rami Baron Diamond Industry Comments Off on De Beers approach to synthetics, and what it could mean

In the latest Rapaport magazine (July 2018 edition), Martin Rapaport wrote an opinion piece titled “De Beers’ Synthetics”. A summary of his article is as follows: Martin begins his article

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Is a great location a substitute for social media?

August 26, 2018 Rami Baron Diamond Industry Comments Off on Is a great location a substitute for social media?

I recently had a chat with a well-known jewellery retailer who was quite emphatic when I asked the question “what do you do in the social media space to drive

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What is this bloody Omni-Channel?

July 23, 2018 Rami Baron Diamond Industry Comments Off on What is this bloody Omni-Channel?

I thought I understood this term. All of our marketing messages and branding were aligned. Whether we were communicating on social media or anywhere else, the message was the same.

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Segmenting Generation XYZ –  An Alternative View

July 10, 2018 Rami Baron Diamond Industry Comments Off on Segmenting Generation XYZ –  An Alternative View

Lately, I am confronted by the amount of material targeted at marketing to millennials. I’m sure many would agree that focusing squarely on this segment comes at the sacrifice of

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Where will your business be in 5 years?

June 19, 2018 Rami Baron Diamond Industry Comments Off on Where will your business be in 5 years?

The Australian Bureau of Statistics noted that in 2011 there were 2.1 million trading businesses in Australia and 96% of them were considered small businesses.  Anecdotally, there is probably another

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Is Jewellery Retail Dying?

May 28, 2018 Rami Baron Diamond Industry Comments Off on Is Jewellery Retail Dying?

There are solutions. I know this is such an ominous question, but it’s like the elephant in the room, someone has to ask it. Hard-core reality, yes, those in our

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Is there a future for a young diamantaire?

February 19, 2018 Rami Baron Diamond Industry Comments Off on Is there a future for a young diamantaire?

As many of you may recall the WFDB created a group to engage young diamantaires around the world in a conversation and with meetings held in some of their Bourses

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Why do we have a WFDB? and why create a Young Diamantaires group?

January 15, 2018 Rami Baron Diamond Industry Comments Off on Why do we have a WFDB? and why create a Young Diamantaires group?

Industries need representation for the following reasons;  When the business world intersects with governments, in terms of assets, like mining or geopolitical agreements like the Kimberly Process, the industry needs

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How do you get your customers attention?

November 27, 2017 Rami Baron Diamond Industry, Industry Advice, Jewellery Industry, Jewellery Insurance, News Comments Off on How do you get your customers attention?

How do you get your customers attention? The world we live in today is full of noise. Noise that didn’t exist 10 to 20 years ago. So, companies are having

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What did I learn at Harvard?

November 6, 2017 Rami Baron DDCA, Diamond Industry, Industry Advice, Interviews, Jewellery Industry, Jewellery Insurance, News, Purchase Advice Comments Off on What did I learn at Harvard?

I was recently fortunate enough to be invited to the GIA Leadership Program at Harvard Business School. The course was a tremendous opportunity to interact with 50 people from the

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About Rami

Rami Baron is CEO of both the Australian Jewellers Consortium and Q Report Jewellery Insurance

Originally from Vancouver, Canada, Rami studied Bachelor of Business Studies at the University of Technology in New South Wales. A third generation jeweller, Rami owned and managed a retail store as well as being involved in importing, exporting, manufacturing and the wholesaling of jewellery. Through this journey he converted his knowledge to the operation of insurance related activities within the jewellery industry.

Rami is currently the President of the Diamond Dealers Club of Australia, and was integral to its induction into the World Federation of Diamond Bourses in May 2008.

In 2012 Rami was part of the team responsible for WORLD DIAMOND MARK TM initiative, a new WFDB marketing plan created for the world diamond and jewellery industry.

Rami was elected to the executive committee of the WFDB, the first Australian to ever hold such a position.

In 2012 he was promoted to Vice Chairman of the WFDB Promotional Committee, and in May 2016 at the 37th World Diamond Congress in Dubai, Rami was elected Chairman of this committee. At the same congress he launched the International Young Diamantaires initiative.
"This program is about bringing the next generation of diamantaires forward to provide the new ideas, passion, and inspiration that our industry needs to bring us into the new century."

"My goal is to challenge our thinking as an industry. Our strategy must be inclusive, not exclusive. Today we must look to inspire the next generation, and accept that all the premises that we base our decisions on can and must be challenged."

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