I thought I understood this term. All of our marketing messages and branding were aligned. Whether we were communicating on social media or anywhere else, the message was the same.
Author: Rami Baron
Segmenting Generation XYZ – An Alternative View
Lately, I am confronted by the amount of material targeted at marketing to millennials. I’m sure many would agree that focusing squarely on this segment comes at the sacrifice of
Where will your business be in 5 years?
The Australian Bureau of Statistics noted that in 2011 there were 2.1 million trading businesses in Australia and 96% of them were considered small businesses. Anecdotally, there is probably another
Is Jewellery Retail Dying?
There are solutions. I know this is such an ominous question, but it’s like the elephant in the room, someone has to ask it. Hard-core reality, yes, those in our
Is there a future for a young diamantaire?
As many of you may recall the WFDB created a group to engage young diamantaires around the world in a conversation and with meetings held in some of their Bourses
Why do we have a WFDB? and why create a Young Diamantaires group?
Industries need representation for the following reasons; When the business world intersects with governments, in terms of assets, like mining or geopolitical agreements like the Kimberly Process, the industry needs
How do you get your customers attention?
How do you get your customers attention? The world we live in today is full of noise. Noise that didn’t exist 10 to 20 years ago. So, companies are having
What did I learn at Harvard?
I was recently fortunate enough to be invited to the GIA Leadership Program at Harvard Business School. The course was a tremendous opportunity to interact with 50 people from the
Artificial Intelligence? What does it mean, to our industry?
Artificial Intelligence? What does it mean, to our industry? It’s a term you hear wherever you go, and it’s becoming more and more talked about. So I guess before I
Where are we going?
In 2008, Australia was accepted into the World Federation of Diamond Bourses and it was my first introduction to an organization which covered the globe. Over the last eight years