I have spent the last week in Israel, the majority of time at the Diamond Exchange in Ramat Gan in Tel Aviv. There were numerous conversations with the president Yair Sahar and members of the diamond exchange who wanted to understand more about the World Diamond Mark and its execution.
In addition I had the pleasure of visiting the headquarters of James Allen and meeting the CEO, I was blown away with the technology that they’re about to bring to the market a new website which they should be launching in early December. It is my personal opinion James Allen will be the number one engagement ring website in the world within the next 24 months. They are coming to the market with the most sophisticated imaging technology which will allow the consumer to see a diamond in its true colour… That’s right, true colour, and spin it around from every angle, and at a magnification which allows the consumer to truly see any inclusions in the stone… I can tell you how amazing this was to see.